Girard presents research at marketing conference

Tulay Girard, associate professor of marketing at Penn State Altoona, and her research assistant, student Krissa Weyent, recently presented their research study, “A Survey of Employer Needs and Expectations from Business Programs at Higher Education Institutions,” at the 2014 Association of Marketing and Theory Conference in Hilton Head, S.C. Girard also presented her co-authored research paper, “Investigating Consumer Perceptions, Purchase Shares of Private-Label Brands and Demographics: A Study of the Great Value Brand,” at the same conference.

The abstracts of the papers have been published in the conference proceedings.

 

Last Updated April 04, 2014