UPMC recruiter tells Career Planning Strategies students about personal branding

UNIVERSITY PARK, Pa. -- Students in the Penn State Smeal College of Business’ Career Planning Strategies course, BA 297A, recently learned about the importance of personal branding from University of Pittsburgh Medical Center (UPMC) campus recruiter Sammi Soriano, who visited class earlier this month. Soriano’s message to students was to always be aware of and maintain their personal brand — in school, in professional settings and also in everyday life.

“A personal brand is all about perception,” said Soriano. “It’s how you present yourself — always being aware of the message you’re sending through your words, appearance and actions.”

Career Planning Strategies is a one-credit course offered to provide students with an opportunity to delve deeper into the process of preparing for, finding and transitioning into a career. Over the course of the semester, students enhance their communication and presentation skills and explore business etiquette. In addition, they develop the key components of their job search, such as building their resume and practicing interview skills. Many class sessions include lectures from recruiters on topics like interviewing, networking, communications and ethics.

“A personal brand is all about perception. It’s how you present yourself — always being aware of the message you’re sending through your words, appearance and actions.”

-- Sammi Soriano, campus recruiter, UPMC

Soriano shared with the class many examples of both good and bad personal branding. She says she wanted to reinforce that every interaction is a chance to change someone’s impression, for better or for worse.

“It’s easy to forget that, no matter where you are, you never know who you’re going to meet,” Soriano said. “You have to be aware of how you treat people.”

This is an important message for Smeal students to remember, she says, even while away from campus on spring break or out of the country for a study abroad or global immersion experience.

“Students should think about who they are and what’s important to them, and then act in such a way that demonstrates that,” Soriano said. “It’s the little things that build up a person’s perception of you.”

“Smeal students are involved in a lot of things on campus, they excel academically, they tend to have real-world experience through internships, and they’ve been provided opportunities to develop leadership skills. They’re really the whole package.”

                                                                  -- Sammi Soriano

UPMC, an $11 billion global health care company, is one of Smeal’s newest corporate associates. The Corporate Associates program at the college provides increased visibility among Smeal students and direct access to students through organizations and career fairs.

“Smeal students are involved in a lot of things on campus, they excel academically, they tend to have real-world experience through internships, and they’ve been provided opportunities to develop leadership skills,” said Soriano. “They’re really the whole package.”

For more information on BA 297A Career Planning and Strategies, visit http://ugstudents.smeal.psu.edu/careers/paths-to-aid-your-career-develop....

About undergraduate education at the Smeal College of Business
The Smeal College of Business offers undergraduate majors and minors that span the business spectrum, preparing students for a business world that is complex, global and diverse. Smeal undergraduate students have access to dozens of student organizations and involvement opportunities, study abroad partnerships around the world and personalized career planning and academic advising services to help them thrive at Smeal and in their careers. Learn more at www.smeal.psu.edu/uge.

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Last Updated February 26, 2014