Marketing professor publishes, presents research papers

Tulay Girard, associate professor of marketing at Penn State Altoona, recently published her research paper, "The Use of iPocket Coach in Business Education," in the Journal of Applied Research in Higher Education. The paper was co-authored with former student, Rachel Christie Litzinger and Mark M. Lennon, assistant professor of management at Penn State Altoona.

Additionally, Girard collaborated with Thomas Shaffer, academic internship coordinator, and Mackenzie Sternberg, student research assistant, both from Penn State Altoona, on the research paper "Failure and Success Factors in Revival of Towns Using Social Media: Case Studies Pertaining to the Pittsburgh-to-Harrisburg Main Line Canal Greenway Project." The team presented the paper at the 2013 American Society for Competitiveness Conference in Pittsburgh this month.

Last Updated November 18, 2013