Talk to focus on how crowdsourcing can spur innovation

UNIVERSITY PARK, Pa. -- A talk centering on how crowdsourcing can aid innovation will be held at noon Sept. 27 in the Stuckeman Family Building jury space.

Elizabeth Gerber, an assistant professor of mechanical engineering and the Allen K. and Johnnie Cordell Breed Junior Professor of Design at Northwestern University, will present "Understanding the Role of Crowdsourcing in Innovation."

The event, free and open to the public, is sponsored by the Center for Research in Design and Innovation.

Gerber will present her research on crowd funding and tools to support the exchange of resources from a distributed network of online individuals as well as effort to engage the crowd in ideation and decision-making.

Gerber is the founder of Design for America, a network of interdisciplinary student teams and community members using design to create local and social impact.

At Northwestern, she studies and designs collective intelligence systems to support innovators. Gerber is examining contemporary phenomena such as crowdfunding and crowdsourcing.

Gerber holds a bachelor's in art and engineering from Dartmouth College, a master's in product design in mechanical engineering from Stanford University, and a doctorate in management science and engineering from Stanford.

Media Contacts: 

Matthew Parkinson

Work Phone: 

Associate Professor of Engineering Design

Last Updated January 09, 2015