Research center in B2B marketing to celebrate 30th anniversary

UNIVERSITY PARK, Pa. -- The Penn State Institute for the Study of Business Markets (ISBM), a center of excellence in the Smeal College of Business focused on business-to-business (B2B) marketing, will hold its 30th anniversary members meeting on Sept. 24-25 at the Nittany Lion Inn.

The theme of the meeting, celebrating the center’s 30 years, is “Insights, Perspectives and Focus.” Speakers will talk about some of the most important developments over the past years in B2B marketing and what they will focus on through the end of the decade.

“We’re very excited about bringing together so many high-level professionals and B2B research leaders from academia.”
                -- Ralph Oliva, executive director of the ISBM

“We’re very excited about bringing together so many high-level professionals and B2B research leaders from academia.” said Ralph Oliva, executive director of the ISBM. “The ISBM has grown so much in its 30 years, and we are proud to celebrate that with what we know will be a valuable learning and networking opportunity for our members.”

The three keynotes will include talks from Deloitte’s Michael Raynor, author of "The Three Rules: How Exceptional Companies Think"; Victor Hunter of Hunter Business Group and Alan Gaffney of Parker Hannifin; and Frank Newport, editor-in-chief of Gallup.

In addition to the keynotes, the meeting will include insights and in-depth discussion from three panels. The first panel, made up of member firm presidents and CEOs, will address insights into the most important B2B marketing accomplishments seen to date. The second, made up of ISBM research fellows, will provide a research perspective to important tools and frameworks in the industry. The third, featuring ISBM chief marketing officers, will address key points of focus moving forward.

Members meetings are open only to ISBM members. Learn more about becoming a member by calling Oliva at 814-863-2782 or emailing isbm@psu.edu.

About the ISBM
The Institute for the Study of Business Markets is a center of excellence in the Penn State Smeal College of Business that networks researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world. The ISBM’s mission is to expand research and teaching in business-to-business marketing and sales in academia, and to build more efficient and effective marketing practice for member firms in industry.

Contacts: 

Institute for the Study of Business Markets

Work Phone: 
814-863-2782

The ISBM is a center of excellence in the Smeal College of Business focused on business-to-business marketing research, teaching and practice.

Last Updated September 06, 2013