Professor presents research papers at international conferences

Tulay Girard, associate professor of marketing at Penn State Altoona, presented one of her co-authored research papers, "Empirically Testing University Brand Equity Dimensions," at a poster session at the 2013 European Marketing Academy Conference in Istanbul, Turkey, in June. 

Girard also presented two of her co-authored research papers and served as a session chair at the 2013 International Academy of Business and Public Administration Disciplines Conference, also in Istanbul, in July. The papers are "University Brand Equity Dimensions: Student Perspectives and Perceptions" and "Developing a Scale to Measure Consumer-Based Brand Equity of Private Label Brands."  The abstract of the papers have been published in the conference proceedings.

Last Updated July 11, 2013