Penn State Lehigh Valley will offer a variety of business courses that help the business professional develop and sharpen their skills in technology, marketing, negotiating, communications and other essential topics that lead to successful business performance.
-- Business Plan Workshop: Integrating Marketing Communication (IMC) Plan, 8 a.m. to noon Thursday, Jan. 19. Integrating Marketing Communication (IMC) is a realization that all marketing and communication variables of an organization impact each other, the organization and the customer/client. IMC includes advertising, public relations/publicity, personal selling, direct marketing, cyber marketing and sales promotion. The focus of this workshop is to present methods that will assist companies in integrating their internal and external customer communication efforts.
-- Prescription for Success: Developing an Integrated Retail Plan, 8 a.m. to noon, Wednesday, Jan. 25. Because retailing encompasses all areas of business, it is sometimes difficult to see the "big picture." This workshop ties in the overall activities involved with retailing and how they impact each other. The steps involved in retailing are presented through the workshop. The focus of the workshop is to teach participants the different areas relating to retail management and a step-by-step procedure on how to prepare an integrated retail plan.
-- Effective Public Relations Planning, 8 a.m. to noon, Friday, Feb. 3. As an effective marketing tool, public relations/publicity is especially essential for small and medium enterprises. The goal of public relations is to promote the understanding and exchange of information between an organization and its various publics. This workshop will cover planning for public relations effectiveness and how to improve relations with various publics (media, employee, community, and customer). Also covered will be the elements included in preparing a public relations plan and the strategies and tactics necessary to enhance an organization's public relations efforts.
All classes will be held at the Penn State Lehigh Valley Corporate Learning Center. For additional information about the program, call (610) 285-5066 or visit the Web site at http://www.lv.psu.edu/clc/ online.