'The Business of Art' to help artists, craftsmen hone business skills

A special week-long intensive program designed to help artists and fine craftsmen hone their business skills will be offered by Penn State Fayette, The Eberly Campus at Touchstone Center for Crafts in Farmington, Pa., June 8-12.

The Business of Art program is a partnership between the Fayette campus and Touchstone, and is designed for artists and craftsmen of all levels of expertise. Ten focused sessions will be offered, with two workshops each day of the week—the morning session from 9 a.m. to noon and the afternoon session from 1-4 p.m.

The scheduled topics and instructors include:

June 8:

“Publicity and Promotion,” Susan Brimo-Cox, public relations professional and artist

“Working with Galleries,” Darlene Durrwachter-Rushing, national award-winning artist

June 9:

“Marketing,” Peter Eberle, Penn State business instructor and consultant

“Financing: Challenges and Solutions,” Jim Kunkle, from the Small Business Development Center at St. Vincent’s College

June 10:

“Photographing Your Work,” David Romero, commercial photographer and Web designer

“Web Site Design,” David Romero, commercial photographer and Web designer

June 11:

“Selling Your Work on the Internet,” Derrick Banas, small business consultant and trainer

“Legal issues,” Wayne Port, business attorney and Penn State instructor

June 12:

“Customer Relationship Management,” Derrick Banas, small business consultant and trainer

“Graphic Design for Artists,” Donna Painter, graphic designer

Interested students can take one or more classes, or the whole week. The cost of the program is $59 per course, $99 per day, or $459 for all 10 sessions. For more information or to register, call (724) 430-4211, or obtain a registration form online at www.fayette.psu.edu and clicking on Continuing Education. Lodging and meals are available at Touchstone by calling (724) 329-1370.