Regional professionals to teach 'Fundamentals of Fundraising'

Regional fundraising professionals are scheduled to teach “The Fundamentals of Fundraising,” a Penn State Continuing Education certificate program available to nonprofit administrators, working fundraising professionals, volunteers with fundraising responsibility or anyone wishing to enter the development profession. The course will be offered this fall at Penn State Erie, The Behrend College, in cooperation with the Northwestern Pennsylvania Chapter of the Association of Fundraising Professionals (AFP).

Classes will meet at Penn State Behrend from 5:30 to 8 p.m. on Mondays from Sept. 14 to Nov. 30. The course also will be available at the Penn State DuBois campus via live video conference.

“The Fundamentals of Fundraising” can be used to satisfy a portion of the education requirement for the Certified Fund Raising Executive (CFRE) professional designation, as well as to earn Penn State Continuing Education Units. The cost of the course is $650 ($550 for AFP members). To register, contact Michelle Hartmann, Penn State Behrend Continuing Education area representative, at (814) 898-6103 or e-mail

The registration deadline is Monday, Aug. 31.

Course topics and their instructors will be:

Starting a Development Program: An Overview of Fundraising
Kristina Huber, director of development, Sister of St. Joseph of Northwestern Pennsylvania

Marketing, Public Relations and Special Events
Jennifer Farrar, director of development, and Karen Beardsley-Petit, director of marketing and public relations, both with the Erie Philharmonic

Effective Annual Appeals and Creating Success: Fearless Major Gifts Fundraising
Susan Black-Keim, retired vice president of advancement, Gannon University

Solicitation and the Donor's Perspective
William F. Grant II, vice president, Kearns & Associates

Capital Campaigns
Kim McCaslin, director of development, Saint Mary’s Home of Erie

Volunteer Management 101: Developing and Implementing an Effective Program
Jennifer Dobbs Woods, leadership giving coordinator, United Way of Erie County

Technology for NPOs: Donor Information Management and the Internet
Jennifer Martin, executive director of grants and research, and Julie Kresge, president of marketing and communications, both with Starboard Communications & Grants

THE BIG IDEA: Vision Statements, Mission Statements and Writing Winning Proposals
James W. Martin, community affairs director, Highmark Blue Cross Blue Shield

The Basics of Planned Giving: Assuring Your Future While Enhancing Your Present
Jack Miller, principal, Miller Consulting

Accountability, Ethics and the Law
Thomas A. Tupitza, president, Knox McLaughlin Gornall & Sennett

Pulling it all Together: The Development Plan
Emma Lee McCloskey, president, the Catholic Foundation

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Last Updated July 28, 2009