Penn College launches YouTube channel

Pennsylvania College of Technology is expanding its online presence in social media with the launch of a YouTube channel featuring a variety of college-created video offerings.

The site, which took about six months to plan and develop, was formally announced at the Oct. 15 meeting of the college’s board of directors.

The videos, mostly three to five minutes long, focus on the experiences of individual Penn College students in various academic majors. Most of the videos are closed-captioned, and the site will be listed in the YouTube education directory along with other higher-education institutions.

“Videos will be added on a regular basis,” said Penn College President Davie Jane Gilmour. “They will continue to focus on student experiences, career awareness and episodes of the college’s award-winning public television series, ‘degrees that work.’ We are committed to exploring new ways for the college to communicate with prospective students and their families. As with our Facebook page, YouTube is a valuable tool that helps us spread the word about the quality and value of a Penn College education.”

Online video-sharing sites like YouTube are some of fastest-growing forms of Internet-based communications, said Jim Cunningham, the college’s vice president for information technology. Prospective students and their parents rely on the Web as a primary information source for investigating and evaluating college-choice options, he noted.

“It is essential for Penn College to develop an effective social-networking communications presence to ensure our message is available on the most popular Internet-based media,” Cunningham said. “The Penn College YouTube site provides us with another avenue to inform the public and to promote our ‘degrees that work.’”

The Penn College YouTube channel is available at http://www.youtube.com/PennCollegeVideos online.

Penn College’s Facebook page can be accessed at http://www.facebook.com/penncollege online.

For more information about Penn College, visit http://www.pct.edu/, e-mail admissions@pct.edu or call 800-367-9222.

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Last Updated October 16, 2009