Heard on Campus: Brenda Harms

Monday, May 10, 2010 

“We have a perfect storm in higher education: changing demographics, the rising cost to attend — a 47 percent increase in public higher education in the last 10 years — increased competition for students and the economy. … The increase in the 25-and-older population is the single fastest growing population in higher education. When proprietary institutions [for-profit education companies] came on board, they went after adults. Your opportunity is starting to be chipped away at by the proprietaries. Competition is really on the rise.”
— Brenda K. Harms, principal consultant for Stamats Inc., presenting the keynote address on Stamats’ latest research findings on recruitment and retention of adult learners at this year’s Hendrick Best Practices for Adult Learners Conference. Sponsored by the Penn State Commission for Adult Learners, the theme for the 11th Hendrick conference was “Innovation 2010: Opportunities for the New Decade.”


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Last Updated November 18, 2010