Advertising professional Ed Tettemer to speak at Common Read program

Advertising professional Ed Tettemer, founder of Philadelphia-based ad agency Red Tettemer, will share his experiences as a self-proclaimed “dot connector” at Penn State Brandywine as part of the campus’ Common Read program at 11:30 a.m. on Tuesday, Oct. 25, in the Tomezsko Classroom Building, Room 103.

Students, faculty, staff and community members are currently reading and reflecting on the book, "This I Believe II: More Personal Philosophies of Remarkable Men and Women," by Jay Allison and Dan Gediman. The book is a collection of 75 essayists, from a waitress to an Iraqi War veteran, who complete the thought proposed in the book’s title.

Periodically, readers gather to discuss the philosophy behind the book and their own beliefs and hear from speakers from both on and off campus. Tettemer’s talk will focus on his philosophy, which he calls “The Emotional Guide: How to Create Brands and Communication Based on Belief Systems.”

Tettemer is a marketing strategist responsible for the Greater Philadelphia Tourism Marketing Corporation’s “Philly’s More Fun When You Sleep Over” campaign and author of the Pennsylvania travel/adventure blog, “The Shunpiker’s Guide.” He is creative director of and serves on the boards of directors for the City of Philadelphia Mural Arts Program, the Greater Philadelphia Cultural Alliance, among many others, and on several of Mayor Nutter’s advisory councils. He is also a strategic advisor for the Free Library of Philadelphia.

Tettemer’s talk is free and open to the public. Visit for more information on the Penn State Brandywine Common Read program.

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Last Updated October 17, 2011