Experts to address 'Integrity in Times of Crisis'

UNIVERSITY PARK, Pa. -- Experts and professionals who deal with crisis and news-making situations every day will address "Integrity in Times of Crisis" during a free public session at 7:30 p.m. Oct. 29, in Kern Auditorium.

Ongoing events at Penn State related to the Jerry Sandusky scandal and NCAA sanctions will be the focus of the session, which serves as the annual Ben Bronstein Lecture in Ethics and Public Relations. Panelists for the program are Jim Lukaszewski, president of The Lukaszewski Group, a well-respected firm with abundant experience in crisis communications; Steve Manuel, a senior lecturer in the Department of Public Relations at Penn State who previously served as a public affairs officer for the Office of the Secretary of Defense and as a Marine Corps spokesman; and Genaro Armas, who has covered breaking and ongoing national news stories for The Associated Press.

Lukaszewski is an internationally recognized speaker on crisis management, ethics, media relations, public affairs and reputation preservation and restoration. His name was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 "crunch-time counselors who should be on the speed dial in a crisis." The Lukaszewski Group was founded last year. Lukaszewski earned his bachelor's degree in 1974 from Metropolitan State University in Minnesota.

Since his retirement from the Marines, Manuel has taught public relations and photography at Penn State. In addition, he has won numerous photographic and writing awards. His photographs have been published in hundreds of publications, including The New York Times, The Philadelphia Inquirer, Sports Illustrated and USA Today.

As an Associated Press correspondent, Armas has regularly covered stories with a national impact. As the AP correspondent based in State College, Pa., he regularly focuses on central Pennsylvania and Penn State, which has been the source of much national interest in the past 11 months. He previously worked for the AP in Washington, D.C.

The Ben Bronstein Lecture in Ethics and Public Relations is presented by the Don Davis Program in Ethical Leadership and the College of Communications. Alumnus Bronstein earned his degree in journalism in 1961 and has been a longtime supporter of the University. He endowed the lecture in order to support ethics-related events as part of the core mission of the College of Communications.

Bronstein was the founding director of public relations at the Penn State College of Medicine and Hershey Medical Center and held director positions in public relations at two statewide health care associations.

The mission of the Don Davis Program in Ethical Leadership is to promote professional, academic and personal integrity within the community of the College of Communications. The program has a special focus on the development of responsibility and integrity among undergraduates in the college as part of their preparation to be the principled leaders of tomorrow’s media institutions.

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Last Updated October 11, 2012