UNIVERSITY PARK, Pa. -- The Penn State World Campus mobile website has won the Gold Award for Interactive Marketing -- Mobile Marketing in the 2012 University Professional Continuing Education Association's (UPCEA) marketing awards competition. UPCEA is the leading association for universities engaged in professional, continuing and online learning. The awards, which recognize the best marketing practices and promotional pieces nationally in these fields, will be presented Nov. 8 during UPCEA's 21st annual Marketing Seminar in New Orleans.
The World Campus mobile website debuted in July 2011 as part of the overall redesign of the World Campus website. The goal of the mobile site is to help busy prospective students and current adult learners quickly and easily access information about Penn State's online education programs and student support services from their smartphones. The World Campus mobile website features a streamlined design, quick load times for content and easy button features and functionality for mobile devices.
Mobile traffic now makes up 22 percent of total World Campus website visits. There also have been more than 11,000 requests for information about online education programs made through the mobile site since its launch.
Penn State World Campus specializes in adult online education, delivering more than 80 of Penn State's most highly regarded graduate, undergraduate and professional education programs through convenient online formats. World Campus is part of Penn State Outreach, which serves more than 5 million people each year, in all 67 Pennsylvania counties, all 50 states and more than 100 countries worldwide.