Libraries add advertising industry database

AdForum, a database useful to Penn State students and faculty in the field of communications and business, has been added to the University Libraries online resources. The databases can be accessed from the Libraries' homepage under "Databases by Title (A-Z)" at www.libraries.psu.edu/psul/databases.html and select AdForum Creative Network.

 

AdForum is a leading information provider focused on the global advertising industry. It partners with the leading trade press worldwide and the industry's top award shows, and it gathers information on 20,000 agencies and 120,000 campaigns, including television, print, interactive, radio, outdoor among others. Case studies and public relations promotions are included and the content is managed and uploaded directly by the agency clients.

 

Among many features, Penn State users have the option to create a personal account within the AdForum Creative Network and to download many of the ads.

For more information, contact Cheryl McCallips, reference librarian at cmccallips@psu.edu or 814-863-1365.

 

 

Last Updated January 30, 2013