Mike Jacobson with farmers

Mike Jacobson with farmers

biofuel researcher in village

Michael Jacobson surveyed subsistence farmers in five counties and dozens of villages in Kenya about their willingness to grow croton trees. He asked them such things as how many trees they have, whether they would be willing to plant more, and whether they would gather the nuts and provide them to a company at collection points and, if so, at what price. Essentially, his interviews with hundreds of farmers helped the company assess its supply chain.

Image: Penn State
Licensing and Use