Marketing 399 in Florence: Field Trip to OBI Accessory Factory

Marketing 399 in Florence: Field Trip to OBI Accessory Factory

Students learned about the business-to-business side of luxury brands at the OBI Accessory Factory.

At the OBI Accessory Factory, a manufacturer of metal accessories for the fashion industry based in Florence, CEO Luca Boncompani explains the importance of building a trusting relationship between his company and client companies such as Tiffany, Louis Vuitton, and Salvatore Ferragamo.

Image: Carolyn Todd